WSAE Resource Hub

|WSAE Resource Hub

WSAE’s library of free downloadable content includes white papers, guides, reports, research, industry analysis, and much more - provided by experts and organizations that serve the association community. For more information on posting content in the Resource Hub, please click here.

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Results > Marketing General Inc.: (3)

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Research / Report

Thursday, April 18, 2024 Marketing General Inc.

The 2024 Association Economic Outlook Report

We are delighted to announce the release of the much-anticipated 2024 Association Economic Outlook Report. This comprehensive report offers invaluable insights into the expectations and strategies of associations for the year ahead.

Podcast

Tuesday, January 23, 2024 Marketing General Inc.

Associations Can (and Should) Advertise on TV in 2024!

A 30 second spot on the Super Bowl costs $7 million. You can target your members and prospective members for a couple of thousand. In this podcast we will introduce you to Connected TV advertising.

Research / Report

Thursday, January 11, 2024 Marketing General Inc.

The 2023 Membership Marketing Benchmarking Report

MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.