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WSAE’s library of free downloadable content includes white papers, guides, reports, research, industry analysis, and much more - provided by experts and organizations that serve the association community. For more information on posting content in the Resource Hub, please click here.

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Marketing General Inc.

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Results > Marketing General Inc.: (2)

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Monday, December 29, 2025 Marketing General Inc.

Stop Churn Before It Starts: Proven Strategies to Boost Membership Renewals

Member retention is revenue. Yet most associations unknowingly lose members for preventable reasons. This guide breaks down what leading associations are doing differently to keep more members, for longer.

Research / Report

Friday, June 27, 2025 Marketing General Inc.

2025 Membership Marketing Benchmarking Report from MGI

MGI is pleased to share the results of our 2025 Membership Marketing Benchmarking Report. This year’s report provides valuable insights into the strategies and tactics related to member engagement, generational shifts, dues increases, and the use of AI.

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